Mickey Mouse March – New Hope Club

Influencer led digital content for #Mickey90

Mickey Mouse March – New Hope Club

To celebrate Mickey Mouse’s 90th Anniversary, we developed and produced a whole raft of content for Disney’s most famous icon.

We took a new digital generation of Mouseketeers to Disneyland Paris to create a  music video for the Mickey Mouse March.

Providing the track for the video, British boyband “New Hope Club” worked with The Vamps lead singer Brad Simpson.

We created the music video in Disneyland Paris, created behind the scenes digital specials and also filmed and produced unique ‘dance along’ Disney Store content which has rolled out to six countries across Europe.

We also worked with world class choreographer Paul Roberts (One Direction, Katy Perry, The Grammy’s) to re-imagine classic Mickey dances from across the era for both the music video, app and Disney Store content.

The content can be seen on Disney Digital networks across YouTube, Instagram and Twitter.